Yuuki Advisory was founded on a simple observation: executives make their hardest decisions in isolation, with generic frameworks that don't account for their specific constraints, timelines, or risk tolerance.

We're a firm built around a different model. Instead of delivering reports, we work as embedded judgment partners—helping leaders think through decisions where reversal is costly, certainty is low, and the stakes matter. Our clients are typically CEOs and executives at growth-stage technology companies facing questions like: Should we pivot our product strategy? Is this the right acquisition? How do we navigate organizational change without losing key people?

HIGH-STAKES DECISIONS UNDER UNCERTAINTY. Should we build or buy? What should we automate? Which vendors can we trust? What should we scale? What should we kill? These decisions are expensive to get wrong. We help you get them right.

See What We Solve

Our founder Victor Phillips spent 14 years in the area of AI & product leadership, working with startups, smbs and enterprise companies. We built our methodology—the Executive Judgment Partner framework—because traditional strategy consulting wasn't designed for the speed and ambiguity of modern technology companies.

We work with a small number of clients at a time, typically in 1-6 month engagements. If you're facing a decision that keeps you up at night, we'd like to help you think it through.

For select engagements, you can learn more about our Executive Judgment Partner offering.